info bit #5

shaving has been around for hundreds of years. Men want to keep this tradition manly and alive and dont want the image of a man man shaving be skewered by images of a guy of "less manly stature" trying to shave his beard into some girly shape. All of the other shaving advertisements are drawn towards images of manly guys trying to look more powerful and rugged. The Art of Shaving does this quite well in that it gets men excited to go "back in time" to look at how the men of the 1950s business world shaved and have a product that can help them connect and feel like that hero of their time. This is exactly why HMF will be staying away from all the glass, stainless steel and girllyness of other salon based shops and focusing directly at the hard wood, hand carved man cave that is His Man Friday. All the other companies supplying shaving good are doing it...HMF needs to follow.