Info Bit #4

Mens Health magazine is one of the most popular mens fitness magazine in the world. It covers everything from how to get a better body to how to maintain your image...as you can see, this is a powerful play for His Man Friday. As of right now, Gilette's The Art of Shaving has a powerhouse on the shaving advertisements placed in the magazine. They know that they are targeting their market of men and for anyone to come into the game and try and compete for advertising space would be hard done by. This is where I was thinking that HMF could have an advantage...if we went into the Women's Health magazines and played the role of introducing a product to the ladies that would help their man look better, we could gain a serious advantage over the Art of Shaving adds without trying to compete with them. The women are going to be one of our customers as well, so if we can introduce them to our products, they will buy them and help promote them to get their significant other to purchase them as well.