info bit #5

shaving has been around for hundreds of years. Men want to keep this tradition manly and alive and dont want the image of a man man shaving be skewered by images of a guy of "less manly stature" trying to shave his beard into some girly shape. All of the other shaving advertisements are drawn towards images of manly guys trying to look more powerful and rugged. The Art of Shaving does this quite well in that it gets men excited to go "back in time" to look at how the men of the 1950s business world shaved and have a product that can help them connect and feel like that hero of their time. This is exactly why HMF will be staying away from all the glass, stainless steel and girllyness of other salon based shops and focusing directly at the hard wood, hand carved man cave that is His Man Friday. All the other companies supplying shaving good are doing it...HMF needs to follow.

Info Bit #4

Mens Health magazine is one of the most popular mens fitness magazine in the world. It covers everything from how to get a better body to how to maintain your image...as you can see, this is a powerful play for His Man Friday. As of right now, Gilette's The Art of Shaving has a powerhouse on the shaving advertisements placed in the magazine. They know that they are targeting their market of men and for anyone to come into the game and try and compete for advertising space would be hard done by. This is where I was thinking that HMF could have an advantage...if we went into the Women's Health magazines and played the role of introducing a product to the ladies that would help their man look better, we could gain a serious advantage over the Art of Shaving adds without trying to compete with them. The women are going to be one of our customers as well, so if we can introduce them to our products, they will buy them and help promote them to get their significant other to purchase them as well.

Info Bit #3

We had stated that we might want to look into putting "how to" videos on our website to help our customers better take care of themselves and to help them use our products that they buy. I found it interesting that a number of "men information" sites already have these sort of videos on them. For example, Ask Men.com has a number of how to videos that do exactly what we would be doing as well. They are professionally done, and what I found interesting is that they were all sponsored by some company, most of the time, that had nothing to do with mens care. (for example, Audi was a sponsor of one of them). I was thinking that this is interesting in that we might be able to sponsor all of the videos to exclusivly "His Man Friday" style and that way save us the time and energy of making our own videos. This would aslo be great advertising for us as these websites draw in over 15 million readers online.

Here is the link to Ask Men.com:

http://ca.askmen.com/