I read an interesting article in the Calgary Herald last week about a couple selling their house. They decided that it would generate a lot of buzz around the housing market if they were to offer $1000 worth of "free beer" to the first person to purchase their house. I thought this was quite interesting because when your dealing with selling a $500,000 house, that extra $1,000 isn't really a deal breaker, but when you are on the front page of the housing section of the paper and on google news, that extra $1,000 of free beer seams like money well spent. By thinking outside the box in terms of marketing their "average house" they have turned a $1,000 investment in beer into a marketing structure worth more than that. They have generated a lot of buzz about their house with minimal monetary investment.
This is interesting how people are becoming more creative in terms of marketing themselves and their businesses. It will be interesting to see how people market their business in the future. I think that a lot of people are going towards the "give away" marketing strategy. This is the latest way of bringing awareness to your business and is a great way to get people interested and hooked on your product after they try a simple sample. Since marketing is a large part of our business plan, we will most certainly be looking into using this strategy when we market our business.
Here is the link to the article:
http://www.mnn.com/food/beverages/blogs/houses-stocked-with-1000-worth-of-beer
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